Key features
Golden record
A set of attributes that uniquely identify a customer and allow the system to make quick decisions and provide relevant offers to that customer. A profile is made up of 30 to 40 attributes that are both set and derived based on customer experience analysis.
Flexy objects
Dynamic pop-up interface elements that provide the operator the relevant offers for the customer, the history of interaction, and the ability to record the customer's reaction to the offers. Flexy objects can be activated by a variety of events or actions.
Customization
The ability to add and adapt display rules for any set of parameters associated with various system entities such as counterparty, contract, subscriber application, service, and additional service. Customizable parameters can hold both service information and data that will be utilized in the future.
Bundle offers
Flexible rules for bundling offers, customizing compatibility and availability of supplied services, and binding products to distinct customer groups (e.g., by territory) or unique predetermined subscriber segments are all available.
Personalization
The system allows to create personalized offers for each customer in real time. Using this tool allows to increase the average bill and increase customer loyalty.
Data enrichment
The system collects and analyzes additional marketing data, which can be used in other systems, for reporting and analysis of information and making forecasts.